A MEAT FOR A TODAY'S CONSUMER
85% of French households buy turkey meat. Today, it is the fourth most popular meat in France. The demand for turkey proves that the meat provides the perfect answer to today's demanding lifestyle. Children and adults are both keen to combine health with pleasure.
Into the third millennium, our changing way of life is creating new demands on the way we prepare and eat food. Our priorities are convenience, variety, nutritional content and cost.
The meat and the products made from turkey fit the new eating habits perfectly, reflecting a generation always on the move.
«Healthy» household
Regular consumption of turkey meat provides a high proportion of the recommended daily protein intake.
 | POPULATION | |
| Children | ||
| 1-3 years | 22 % | |
| 4-6 years | 20 à 24 % | |
| 7-9 years | 30 à 42 % | |
| 10-12 years | 38 à 46 % | |
| Adolescents | ||
| 12-19 years | 37 à 55% | |
| Adolescents | ||
| 12-19 years | 45 à 60 % | |
| Women | ||
| Normal physical activity | 48 à 60 % | |
| Pregnant/breast feeding | 43 à 54 % | |
| Men | ||
| Normal physical activity | 37 à 44 % | |
| Older people | ||
| Men/Women | 34 à 51 % | |
«Single» household
During the last twenty years there has been an increase in the number of single households, whose primary interests are leisure and going out and who do not want to spend time "tied to the kitchen".
Manufacturers cater for these requirements by producing a range of around thirty turkey portion products, which take little time to cook.
| Percentage of single households in France : | ||||
| Year : | 1975 | 1980 | 1990 | 2000 |
| Percentage : | 7% | 9% | 11% | 30% |
«Famille» household
The selection of quality products produced from turkey (turkey burger, turkey leg, sausages, fillets, roast, escalopes), make a range of dishes possible, whilst catering for the tastes of everyone in the family and providing the necessary nutritional elements for every age group.
«Senior citizens» household
Quick to prepare, a moderate price, rich in protein, tender, turkey meat can fulfil the dietary requirements of older people and help to fight against malnutrition.
«Time poor» household
Confronted with this new way of life, supermarket lines are diversifying and the food industry is producing an extended range of prepared products, which take little time to cook.
Preparation time is very often less than 5 minutes.
«Canteen» household
Turkey meat is particularly filling and is packed with protein. It provides the enjoyment of a balanced, tasty meal with a moderate calorie count.
| Nutritional values of the different products produced from turkey : | ||||
| Products made from turkey (100g) | Energy (Kcal) | Protein (g) | Lipids (g) | Glucids (g) |
| Cooked turkey fillet | 109 | 24,8 | 0,6 | 1,2 |
| Roast tu | 114 | 19 | 4 | 0,5 |
| Turkey meatballs | 177 | 15,5 | 12,3 | 1,1 |
| Cooked turkey leg | 120 | 21 | 3,5 | 1 |
| Stuffed roast turkey | 155 | 20,3 | 7,7 | 1,1 |
| Cooked turkey Cordon bleu | 220 | 16 | 12 | 11,9 |
| Uncooked turkey sausages | 221 | 16 | 16,7 | 1,7 |
«One course» household
Just as time taken for meals has changed in the last 20 years, the content of the meal has also changed.
We are moving away from the traditional meal of "starter/main course-vegetables/cheese/dessert" towards a simplified single dish, accompanied by a dessert.
